Cho
Zhang
张紫秋
Make real influences,
not just buzz.
A driven, passionate ex-Managing Editor with a robust background in the luxury industry & knowledge in the Chinese market. Cho aspires to elevate brand image with her expertise in storytelling, project management, creative collaboration, and team leadership.
Storytelling through words & images, nurturing talents, and encouraging artistic expression are her reasons for being.
Managing Editor
BRING IDEAs TO LIFE
From 2019 to 2023, I dedicated myself to producing authentic contents for Pure Luxury Magazine, a bi-monthly luxury magazine published in Canada, targeting HNW Chinese readers. As the Managing Editor of the publication, I orchestrated editorial content, directed creative vision, produced editorial photo shoots, and overseeing the editorial and design teams to ensure production deadlines. I fostered relationships with leading luxury brands, and successfully secured exclusive collaborative editorial opportunities. This experience equipped me with excellent attention to detail, as well as know-how in project management, prioritization.
creative direction & production
I have planned and executed 20 creative projects. My responsibilities include, but are not limited to, setting artistic direction, casting, bookings, budget management, communicating post-production visuals. The editorials not only showcase the boundless creativity of talents from different backgrounds, but also highlight stunning fashion, jewellery, and watches from top luxury mainsons like Chanel, Louis Vuitton, Hermès.
Producing editorials is both fun and meaningful. Since the magazine targets Chinese Canadians, I intentionally featured Asian talents in our editorial shoots, addressing their relative underrepresentation in the fashion industry. I believe that, as a Chinese magazine in Canada, it is our duty to provide a platform for more Asian talents to shine.
Great acts are made up of small deeds.
authentic storytelling
Beyond managing the magazine's editorial production, I also thrive as a writer, exploring a vast range of topics - fashion, art, design, gastronomy, travel, business. Research for each piece became a gateway to new industries, offering valuable insights. To elevate content, I secured interviews with renowned figures like Jim Moore (creative director at large, GQ America), Cameron Bailey (CEO, TIFF), Bernard Peillon (former chairman and CEO, Hennessy). Furthermore, I connected with organizations such as K11 Craft & Guild Foundation in Hong Kong, fostering appreciation for under-represented Chinese crafts. Ultimately, writing is my personal journey of discovery, expanding my horizons and bridging connections across diverse fields..
Cécile Lochard, Chief Sustainability Officer Thierry Wasser, Master Perfumer
Guerlain
Renaud Fillioux de Gironde, Eighth-generation Hennessy master blender
Jim Moore, Creative Director At Large, GQ
TRUE LUXURY IS ALL ABOUT HUMAN EXPERIENCES
I craft content that ignites the wanderlust and culinary curiosity in everyone. I manage a personal website, a YouTube channel, and WeChat account, where I share my culinary adventures and travel discoveries in Chinese / English. Every photo and video you see is my own creation, poured with passion to bring these experiences to life.
These platforms began as a way to express my enthusiasm, and it's been incredible to see them connect with a global audience. My top article has been read over 19,000 times, and a video garnered over 6,400 views – a testament to the power of genuine passion! This passion has attracted collaborations, but for me, the true reward is creating content that inspires and building real connections with my followers. Authenticity is what truly fuel my fire.
Click on images to view website / post
seek beauty in everything
contact CHO
for collaborations, projects, or just chat, feel free to connect
EMAIL
cho.zhang08@gmail.com
WeCHAT
EXPLORE_THE_WORLD
公众号：秋秋的日常食记
